The Daily launch

Rupert Murdoch has plunged headlong into the battle for the salvation of the newspaper industry. On Wednesday he launched The Daily, an electronic newspaper that is exclusive to the iPad.

This latest venture is being watched closely by those within the industry. The hope is that it will be the first success in stemming the rapid decline of newspaper readers. The cost of The Daily will be 99 cents a week or $40 for the year. The first two weeks however are free.  Speaking at the New York launch, Mr Murdoch was enthusiastic about the impact his latest title could make. “We can and we must make the business of news gathering and editing viable again.”

This one could prove to be a slow burner as the public have shown a resistance to paying for news content online. The other hurdle could be the iPad itself. In the U.S., 15 million have been sold. That’s a small number when you look at the size of the population. However, anyone with a passion for journalism will hope that this could open up the world to the age of new journalism. Whatever your thoughts on Rupert Murdoch may be.

*Picture taken from the NY Times website

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