NY Times to introduce paywall

As expected, the New York Times is to start charging online readers at the end of this month.

Beginning March 28, readers who access more than 20 articles during a one month period will be asked to become a digital subscriber. This will give them full access to the site. Should you choose not to, then you will not be able to access further content until the following month. However, if you come to a story on the NYT website via a search engine, then you will be able to read that story even if you’ve reached your monthly limit.

Smartphone and tablet users will be have limited access to via the apps. The top news is to remain free of charge, but all other sections will require a digital subscription. It will be very interesting to see how many people opt to become a subscriber as opposed to not doing so. This is going to be a real test of weather online readers are willing to stump up the cash. The Times newspaper in the UK went behind a paywall last year. However, that newspaper does not have the reach and pull of the NY Times.

Pricing info. It will cost $15 a month for those who wish to access NYT.com and the smart phone app. It will cost $20 a month for access to the main website and the tablet application. To access the NYT site using all devices, the cost will be $35 a month.

*Masthead from the NY Times website

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