Daily Sport ceases trading

The first national newspaper victim of the internet age? Or just a crap paper that nobody wanted to read? Whichever one you choose to believe, the fact is the Daily Sport has been placed into administration. It ceased trading on April 1. And no, this is not a April fools joke.

Sport Media Group, which owns the titles of the Daily and Sunday Sport, pulled the plug. They don’t have any money to pay their creditors. This follows their warning in December that it had suffered “insufficient recovery”. Without a buyer, the paper could go the way of Eddie Shah’s Today newspaper in 1995. The Sunday Sport was launched in 1986 with lots of saucy stories and scantily clad women. The Daily Sport was relaunched in 2008 with James Brown, formerly of Loaded magazine. The goal was to lose the sleaze and focus more on the sex.

Guess it didn’t quite work out. And now both titles are on life support. Who will be their saviour?

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