Archive for the ‘Things that make you go Hmmmmmm!’ Category

Twitter trending powered by traditional media

February 18, 2011

 

“Rumours of my death have been greatly exaggerated”

Yes folks. There is life in the bones of traditional media still. For all the hype surrounding Twitter as a groundbreaking and leading force in social media, it has been discovered that all of its trending is actually inspired by traditional media and not bloggers.

HP Labs conducted a survey which found that news outlets CNN and the BBC were responsible for 72% of  the 22 Twitter streams for most retweets.  In their research paper entitled ‘Trends in Social Media: Persistence and Decay, they also discovered that only 22 users were responsible for  the majority of retweets when a topic was trending. It also showed that trending issues only last an average of 40 minutes.

“You might expect the most prolific tweeters or those with most followers would be most responsible for creating such trends,” said Bernardo Huberman, HP senior fellow and director of HP Labs’ Social Computing Research Group. “[But] we found that mainstream media play a role in most trending topics and actually act as feeders of these trends. Twitter users then seem to be acting more as filter and amplifier of traditional media in most cases.”

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AOL buys the Huffington Post

February 10, 2011

Arianna Huffington, the co-founder of the influential news website The Huffington Post, agreed to selling the company to AOL this week. The deal, reportedly worth $315 million, is be seen by some as AOL muscling its way into the market of digital journalism. You can watch an interview with Arianna Huffington and AOL CEO Tim Armstrong here.

AOL do not have a good track record in recent years with partnerships. Their purchase of Time Warner didn’t work out as planned, but this recent purchase could prove to be a success. The Huffington Post has strong name recognition in the U.S and in other parts of the world. So this move will allow them to use the resources of AOL and reach even more with it’s combined content.

“By uniting AOL and The Huffington Post, we are creating one of the largest destinations for smart content and community on the Internet. And we intend to keep making it better and better.” So says Arianna Huffington speaking about the future of this partnership. The move may allow AOL to take control in the content farms world as it will amass large amounts of quality content that will help it attract users who are fed up with being bombarded with rubbish content and spam from search engine results. Search engines are looking at putting a stop to this, so Demand Media would be the loser and AOL the winner with this move.

AOL’s Patch, a network of  local news sites, will get a boost from this partnership. People logging onto the Huffington Post will be more inclined to check out local news in their area rather than using newspaper and TV websites. It will be interesting to see if this marriage sinks or swims.

The slow death of the local newspaper

March 2, 2010

I watched the BBC regional programme Inside Out for the East Midlands recently.

There was a report on the local newspaper industry dying off. It also highlighted how local newspapers are no longer sending journalists to cover court cases or council meetings.

You can have a look at the programme here. It will only be available until March 9th.